In our last post ‘How outbound text messaging can improve the customer experience’, we outlined some of the benefits of integrating outbound text messaging in your contact strategy. As with any channel, the success of those interactions will be dependent on an understanding of who will be using the service, how the text messaging fits with the wider journey and designing great SMS content. So what should you consider if you’re thinking about offering your customers outbound text messages?
What if there was a cheap, quick and effective way to reduce customer effort, provide proactive updates, and to increase customer satisfaction? This is where outbound text messaging comes in. Text messaging offers great opportunities for providing proactive messaging and in reducing caller effort, but not all brands are utilising those benefits.